Title : Communication Strategy : Part of a Knowledge Mobilization Toolkit
In a recent cross-Canada survey of knowledge mobilizers, communication strategy was highlighted as the most requested topic of interest for capacity building.
This webinar will describe personal stories of the diversity of approaches to communications strategy in knowledge mobilization. The presenters will weave knowledge mobilization tools and communications strategy together to show how both are useful to brokers in the field. The presenters will also describe a successful communications strategy from planning to implementation to evaluation. If you want to start the conversation of how communication strategy fits into your broker toolkit, you will want to attend this webinar.
This Pre conference session happened as a webinar on May 4th at 12:00 (EST)
Cette présentation à été effectuée par webinaire le 4 mai à midi (12:00 EST).
Shawna Reibling is currently a knowledge mobilization officer at Wilfrid Laurier University where her primary role is to assist faculty with crafting and implementing knowledge mobilization plans. She also works to translate research into accessible formats for the general public, and tweets as @LaurierResearch. Since 2010 she has served as a broker for ResearchImpact, a pan-Canadian network of 11 universities committed to maximizing the impact of academic research for the social, economic, environmental and health benefits of Canadians. In the most recent Knowledge Mobilization Works survey, Shawna was rated one of the top three knowledge mobilization influencers in Canada. Shawna holds a Masters and Bachelor of Communications from Simon Fraser University. Shawna volunteers as vice-president of Planned Parenthood Waterloo Region, working to provide healthy and responsible sexual health in communities. You can follow her on Twitter: @MobilizeShawna
Michael Johnny is the Manager of Knowledge Mobilization for York University, holding this position since 2006. Michael has an MA in Canadian and Native Studies from Trent University, having researched policy implications for Native literacy in Ontario. He has over 13 years of experience in educational research and development with specific skills in program development, strategic planning, program evaluation, stakeholder consultation, and policy development and analysis. He has experience working both in a university research environment and at the community level planning, implementing and evaluating social programs. Michael’s interests aside from mobilizing knowledge are golf, playing guitar and camping with his daughter. You can follow him on Twitter: @mobilizeMichael
Robyn Sussel is Principal Chief Strategist at Signals communication. Specializing in health communications and social marketing for most of her 25-year career, Robyn helps Signals’ health and academic clients clarify their goals and reach their diverse audiences. She provides high-level strategic communications including brand and digital strategies as well as communications and marketing plans. She is also passionate about knowledge translation in health and research and works on an interdisciplinary team through Knowledge Communicators.
Robyn speaks regularly to groups of health providers, researchers and scientists on the subject of knowledge translation, social media, digital strategies and the value of clear communication. She also facilitates working sessions to help organizations develop strategies to meet specific communications goals. In her spare time, Robyn is a volunteer with Two Worlds Cancer Collaboration, a member of the Tapestry Foundation’s communications committee, a member of SFU’s Community Health Solution’s advisory committee and a member of the IABC BC mentorship committee. Before joining Signals, Robyn was communications director of the Canadian HIV Trials Network for 10 years, where she worked closely with clinical researchers, people living with HIV / AIDS and their advocates across Canada.
Robyn received an honours BA in communications from Simon Fraser University and a Masters degree in communications from Concordia University in Montreal. She is passionate about human rights, harm reduction and the de-stigmatization of HIV and mental illness. Her clients are based in Vancouver and across Canada as well as New York, London and Geneva, making time zone juggling an ongoing pleasure. You can follow her on Twitter: @robynsussel